![]() ![]() Here’s Gap’s response to the NYMag article. It’s a misappropriated term that was originally meant for general cultural conformity, rather than a fashion trend, but still that’s how it’s being popularised. ![]() Normcore describes a style of wear that’s basically non-descriptive, or ‘dad-brand non-style’ as a NYMag piece recently described it. It matters little whether content is branded or not, whether that content is from a major corporation or a start-up from down the road, all that matters is the quality of the message being delivered. Ecommerce brands are in a great position to achieve similar results as TrekAmerica enjoyed above.Ĭhris Lake covered 26 superb examples of agile marketing in action last year, here are some other brilliant examples of agile marketing with a particular focus on ecommerce. It matters little whether content is branded or not, whether that content is from a major corporation or a start-up from down the road, all that matters is the quality of the message being delivered.Īgile marketing can simply be well-Photoshopped, amusing image in response to a trend or, as in #GiveTheGregTheHoliday, a very well timed giveaway. In order to capitalise on a trend, a hashtag or any other newsworthy event at a moment’s notice, brands need a marketing team able to respond quickly, creatively and with senior support able to sign-off ideas quickly.Īs opposed to the values of content marketing, agile content creation doesn’t need to be a thoroughly researched, minutely planned narratively driven HD YouTube upload. A real-time playing field full of digital savvy users ready to comment on and share any particularly innovative, clever, entertaining or attention grabbing piece of content. Social media is the agile marketer’s dream. The brands that responded in a less than relevant manner… well… they just looked a bit This is a terrible attempt at agile marketing #fail #hijack ![]()
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